Join the Richett Media Street Team

 

Want to work with cool people, promote awesome brands, and make good money while doing it? 

From breweries to festivals, RV brands to major events, we work with some pretty cool companies. We're looking for equally great brand ambassadors to help promote our clients.

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Why All Good PR Plans Need Inbound Marketing 

In recent years, inbound marketing has earned a dominant role in marketing practices. It uses helpful content to attract potential customers to your website, convert those visitors into leads, and turn leads into customers to close sales. Although your public relations efforts and your marketing efforts will take you down two different paths, they are optimized when they work together.

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Why PR Still Matters: The Value of Public Relations

Even with all the changes in technology, the focus on social and digital media, a solid public relations strategy is just as valuable as ever. However, its role is evolving in the world of digital media. It's good to understand how PR plays a role within your digital and ad strategies, and what it can do for your business.

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4 Ways to Celebrate Your Grand Opening Beyond a Ribbon Cutting

 

Ribbon cutting ceremonies are a grand opening tradition. They provide a way to connect with the professional community that surrounds your business in a fun, celebratory setting. But as a tradition, they’re also quite predictable, and therefore not very memorable. When you host a grand opening, one of your key objectives should be to attract potential customers and leave a lasting impression. So when you have an event that’s less than memorable, you’re also significantly reducing the potential impact you could have.

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5 Steps for Pitching the Media and Getting Press Coverage

When your business has news to share, the key to earning media coverage lies in your pitch. In this video, and the article that follows, Emily Richett breaks down 5 essential steps for pitching a story that journalists will actually want to cover.

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4 Things You Don't Want to Overlook for Your Grand Opening

Planning a major event can be time-consuming and tedious (we would know- we've planned close to a hundred of them!), but they also serve as great opportunities. Your opening is a pivotal moment for your business because it will serve as a‘first-impression’to members of your community. With so many pieces to the puzzle, it can become a bit overwhelming, making it easy to miss some key factors.

If you're getting ready to plan your own event, you can grab our free, Ultimate Guide to Grand Openings. 

GRAB THE GUIDE!

In the meantime, here are four tips to follow to make sure you don’t miss the mark on a successful business event:

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How to Position Yourself as an Expert

As a business owner or CEO, you’re very good at what you do. You may even be the best in your industry. Despite this, you’re not getting the media attention you deserve. One solution is to hire a PR firm or publicist to actively create media opportunities for you. If this is out of the budget, then the other option is manage your PR in-house.

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How to Crush a Live TV News Interview (and Get Invited Back!)

Congratulations! You've landed a media interview! It might not take long for the excitement to turn to nerves as you realize: You're about to broadcast in front of hundreds of thousands, possibly millions of people,  on live TV!

How do I prepare? 

What do I say?

What do I wear? 

Well, have no fear. Being on live TV news is an exciting opportunity for your business. And we know the thought of broadcasting live in front of thousands, potentially millions of people, can be intimidating. 

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